Friday, September 16, 2011

History Of The Logo: Chevrolet

The Chevrolet logo is one we have all come to know and recognize. Chevrolet was founded in 1911 by Louis Chevrolet, and the logo was introduced in 1913 by William Durant.

There are a few theories as to how Mr. Durant came up with the design for the Chevrolet logo:
  • One story tells how in 1908 he was vacationing in a French hotel, and was captivated by the design on the wallpaper. He thought it would make a great nameplate for a car, so he tore off a piece of wallpaper to keep with him. When he approached Louis Chevrolet with the piece of wallpaper, they both quickly agreed that it was perfect for the chevrolet logo.
  • Mr. Durant's daughter claims that at the dinner table one night while eating soup and fried chicken, her father was sketching nameplates on a piece of paper, and came up with the logo.
  • Mrs. Durant claims that while they were vacationing in Hot Springs, Virginia, around 1912 her husband was reading a newspaper and saw a design. He exclaimed how it would be a great emblem for the Chevrolet.
  • Another story is that he was influenced by the Swiss flag.
However the logo came to be associated with Chevrolet, it is something we have all grown to recognize as part of a Chevrolet vehicle. 

Early Chevrolet ads:



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